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Fallon’s Debut vs. Leno’s Finale: Which Attracted More Social Buzz?

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“Welcome to 11:30, bitch,” shouted Stephen Colbert after dumping a bucket of pennies on Jimmy Fallon, the new host of The Tonight Show on Monday. It was just one funny moment of many during Fallon’s debut, which sparked a barrage of tweets from viewers.

But did Fallon’s first episode as host garner more or less social buzz than predecessor Jay Leno‘s finale as The Tonight Show host? We already know, as far as ratings go, Leno’s farewell on Feb. 6 attracted 14.64 million viewers compared with Fallon’s 11.31 million pull Monday, though Fallon’s debut is the show’s second biggest audience since 2009, only behind Leno’s exit. Both episodes trumped Conan O’Brien’s 2010 opener (9.17 million) Read more…

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