We Are Colony
We Are Colony, or just Colony for short, is a video on-demand (VOD) platform that wants to be “the Netflix of independent film” and alternative content, according to Sarah Tierney, founder of We Are Colony.
For users, it promises exclusive and early access to films (ahead of general release but charged at a premium), and for film makers it’s a potential channel of distribution to get their creations in front of a more mainstream audience. That might actually be a bigger problem than you think. Tierney says that there are around 15,000 films made each year, and that around 94 percent don’t attract mainstream distribution, conversely 6 percent of films that are made account for 80 percent of global revenue, so it’s clearly an uphill challenge for indie filmmakers to find their audiences.
In terms of funding, Colony will have the traditional VOD subscription platform, but also plans to potentially earn extra cash from syndication, affiliate sales and advertising.
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