At an estimated $4 million per 30-second slot, Super Bowl commercials are make-or-break opportunities for brands.
New data, compiled by Unruly Media, shows which advertisers got the most bang for their buck in terms of social lift
See also: The 10 Best Super Bowl Ads of All Time
The research shows that 60% of the most-shared TV spots were released before game day, and three of the most-shared ads of all time are film trailers (two of which are from the Fast and Furious franchise).
As game day audiences move online in larger numbers, it’s becoming increasingly important for advertisers to create shareable ads that will last longer than 30 seconds on Super Bowl Sunday. With more than 100 million people expected to watch: No pressure. Read more…
More about Advertising, Football, Features, Brands, and Super Bowl
Read more : The Top 10 Most-Shared Super Bowl Ads of All Time
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.