Sweet Deal: ‘Candy Crush’ Developer Trademarks the Word Candy

The makers behind the popular mobile game Candy Crush Saga have received a sweet treat from the United States Patent and Trademark Office

Almost a year after King.com Limited initially filed a trademark claim for the word “candy,” the filing was approved by the USPTO Wednesday

Now, app developers with games on the market that include the word in the title are reportedly receiving emails from Apple asking them to remove their apps from the App Store

These emails are in line with Apple’s protocol as the company automatically sends out emails asking the two parties to connect when a claim is filed. Such emails therefore don’t necessarily mean the tech giant is working alongside King; it’s simply the protocol that takes place when a user files a claim against another developer Read more…

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