HootSuite, a platform for enterprises to manage their presence on social media sites like Twitter, announced that it has acquired uberVu, a social analytics platform. Terms of the deal were not disclosed but we’re trying to find out.
It’s the first acquisition by HootSuite after raising a $165 million round last year.
The acquisition will give HootSuite two important things: the first is an expanded product offering. HootSuite will be able to provide more data to its customers about those social interactions. This will help HootSuite offer more premium, paid services in the longer run — today the company operates a freemium model with basic services free to use.
The second area is in terms of customers and customer relationships. There are already over 200 enterprise customers using uberVU, says HootSuite, including 3M, NBC, Heinz, Fujitsu, SC Johnson, Getty Images, indiegogo, L’Occitane and others. HootSuite says that its current client base includes 75% of Fortune 1000 companies.
“uberVU represents the next generation of analytics solutions, and brings with it a world class product team,” says Ryan Holmes, CEO of HootSuite, in a statement.. “This acquisition brings together uberVU’s best-in-class analytics with HootSuite’s social engagement solution, getting us one step closer to our vision of a simple, scalable, and secure platform for a rapidly evolving social media landscape.”
“By joining HootSuite we are realizing our vision to bring analytics to the front and center of the social business,” says Mark Pascarella, CEO of uberVU. “This acquisition is a testament to the strength of our platform, and we are thrilled to be part of HootSuite’s exciting story.”
More to come.
Read more : HootSuite Buys uberVU To Add Analytics To Its Enterprise Social Media Management Platform
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