Google’s Knowledge Graph Now Being Used To Enhance Individual Search Results

Google’s Knowledge Graph is getting baked into actual search results, the company is announcing today. In a blog post on its official Search Blog, Google explains how you’re now able to learn more about the topics you’re searching for by clicking names that appears next to a given link in your search results.

These additional, informational widgets are only appearing in desktop searches at present.

In the provided example, a search for “civil war battles” may be tagged with an additional link, which, when clicked reveals a drop-down box summarizing that page’s topic. In the picture shown (see above), an extra link titled “Civil War Trust,” pops up a box that offers a one-sentence explanation about the non-profit being referenced, including the date of its founding.

These are small, gray links that appear beneath the larger blue link, and next to the actual site URL.

This extra information will only be provided for sites which are “widely recognized as notable online,” says Google, which means that it’s not likely that you’ll see some random person’s blog on page 10 of Google’s search results getting the same treatment.

The additional information is being powered by Google’s Knowledge Graph, an effort which the company first introduced back in 2012 as a way to make Google Search smarter by infusing it with an understanding of the people, places, and things in its search index.

Since that time, the Knowledge Graph has gone on to touch nearly every aspect of Google’s search, including Google Trends, its mobile card-style interface, searches involving statistics, and much more, in addition to also providing at-a-glance information to the right and sometimes top of Google’s Search results.