Colorado’s legalization of recreational marijuana sales is too divisive to be a real-time marketing opportunity for most brands.
Unless, of course, your brand happens to be a hippie-tinged brand of Grade A munchies. Ben & Jerry’s, the Unilever-owned ice cream brand, was one of the few —- perhaps the only — major brand to weigh in on the issue. The ice cream company did so with this apropos tweet on Thursday.
BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that? pic.twitter.com/zBs8nyxZWn
— Ben & Jerry’s (@benandjerrys) January 2, 2014 Read more…
More about Ben Jerrys, Marijuana, Business, Marketing, and Twitter
Read more : Ben & Jerry’s Gets High Marks for Colorado Marijuana Tweet
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