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Twitter Turns Ugly Over PR Person’s Idiotic Tweet

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Justine Sacco was, until Friday, the top PR person for InterActiveCorp, the New York media conglomerate run by Barry Diller. IAC owns the Daily Beast, Vimeo, About.com, Match.com and Ask.com, among many others. On her now-deactivated Twitter account, Sacco called herself a “troublemaker on the side” known for her “loud laugh.” Perhaps it was inevitable that this self-image would clash with her high-rolling position

Because Sacco has made a world of trouble for herself, and as I wrote this, she didn’t even know it. Before she got on a plane Friday, a tweet emerged from Sacco’s account, a joke of such monumental stupidity that it was hard for many people to believe her account wasn’t hacked: Read more…

More about Twitter, Social Media, and Barry Diller

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