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Smaug on a Plane: ‘The Hobbit’ Dragon Graces Air New Zealand Aircraft

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Snakes on a plane was so 2006. What’s in now? Smaug on a plane

Air New Zealand on Monday revealed that Smaug, the destructive fire-breathing dragon of both The Hobbit novel and upcoming film, is plastered on one of its planes in Auckland.

The news comes just days before Peter Jackson’s The Hobbit: The Desolation of Smaug, this winter’s follow-up to 2012’s An Unexpected Journey, arrives in theaters on Dec. 13

The airline put Smaug on both sides of a Boeing 777-300 aircraft. Weta Digital, Jackson’s visual effects company, designed the 177-foot dragon graphic for Air New Zealand Read more…

More about Marketing, Films, Entertainment, Air New Zealand, and The Hobbit

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