iPhone Clip-on Lens Brings You Closer Than Ever

Smartphone photo technology is decent enough now that the pros don’t have to be too embarrassed about taking pictures with their phones. Take, for example, the iSight camera on the iPhone 5S. The lens is good and the aperture is wider than ever, and Apple backed it all with a larger sensor. Yet it has its limits.

That’s where add-ons like Olloclip come in.

Olloclip, which started as a Kickstarter project roughly a year and a half ago, is now an $11 million business, according to company execs, which sells change-pocket-sized 3-in-1 iPhone lenses that let you add fisheye, wide angle and macro lenses. I’ve been using one for over a year and love it. Its telephoto option is also pretty handy. Read more…

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