Many brands are excited about the opportunity that wearable technology presents. As smartphones become more common among consumers, wearables represent the next frontier in engaging brand experiences for early adopters of technology. The main problem is that wearable devices aren’t currently designed for the rich interactions that brands want to create.
The benefit of wearable technology is immediacy. Devices can communicate with wearers about their environment and create or change a behavior in the moment. However, most of the current wearable technology offers limited user interactions. Instead of engaging with content on a wearable device, rich interactions are facilitated through another device like a tablet or smartphone. Read more…
More about Marketing, Technology, Branding, Tech, and Wearable Tech
Read more : How Visual Systems Can Improve Wearable Notifications
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.