Oh, how nice of you to finally get around to reading this article. We were beginning to worry
If you’ve spent much time on Twitter, you’ll have likely noticed a bit of passive aggression coming from the site’s 232 million monthly active users. Like celebrity snark and the excessive use of hashtags, passive aggressiveness has become a hallmark of the dark side of Twitter, filling your timeline with vaguely pointed sarcasm.
The immature, non-confrontational behavior is so prevalent it’s earned an unofficial moniker: “subtweeting.” Think of subtweets as Twitter gossip, veiled insults seemingly directed at no one in particular, though very clearly referencing a specific person or event. Lest you think it’s a phenomenon limited to Twitter’s youngest users, think again. Not even celebrities are above the act, as evidenced by one well-known exchange between Kobe Bryant and Mark Cuban. Read more…
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