Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, when Morgan Stanley has projected retail sales to be the weakest since 2008.
Capturing the attention of potential customers is what every marketer strives to do. For their part, customers seem equally adept at tuning out unwanted advertising. But engaging, thoughtful content is often welcome. This is the line Express is trying to walk with its rich media messaging campaign around the company’s Passbook of Savings, an annual coupon book to encourage shoppers to return throughout the season. This year, the retail company created a digital version of the offering that centered around rich media messaging. The campaign supported Black Friday efforts and ran from Nov. 12 to Dec. Read more…
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Read more : Express Opts for Rich Media Messaging to Boost Sales
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