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Explore Your Facebook Likes in the ‘Passion Genome’

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We all have unique passions in life. The Passion Genome is an interactive site that lets you explore the most common passion and shared connections on Facebook, much like the human genome project uncovers genetic similarities among people.

Log on to the Passion Genome to create your own portrait and explore the full genome. Facebook has more than 1.2 billion users today, and the average user likes an average of 40 pages, though U.S. Facebook users are more active, liking 70 pages on average. That means there are a lot of likes and connections to explore in the Genome.

passion genome

To demonstrate the site’s cool features, we’ve recruited Lil Bub, whose adorable, tongue-laden portrait is above. A few of her passions include the ASPCA, The Humane Society and The Owlery — her portrait is a mix of her 99 Facebook passions in the social good, food, animal and business categories. Read more…

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