Domino’s Spoof of British Airways Billboard Really Delivers

British Airways’ “Look Up” billboard displayed the wonders of modern digital billboards by tracking airplanes as they flew overhead. Now Domino’s is taking the piss out of it

British Airways’ billboard showed a boy pointing to a plane in the sky and accurately labeled the flight’s number and trajectory, while the Domino’s ad features a lad, Simon, pointing down at a pizza delivery guy

“Look, it’s a large Pepperoni Passion for Simon in Acton,” reads the UK-based ad. The pizza delivery guy is on the way to deliver said pizza. The boy is a riff on the boy in the BA ad pointing to the sky Read more…

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