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Apple Employs iBeacon to Offer Personalized Shopping in Retail Stores

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Apple will today launch a new, personalized shopping experience in its 254 U.S. retail stores, the Associated Press reports

According to the report, Apple will use iBeacon technology, which tracks customers’ movement inside an Apple Store, to offer info such as order status, price comparison and more

For example, if you walk by an iPhone table, you might get a message asking if you want to upgrade to a newer model, together with pricing info

The technology is opt-in and will require customers to install the official Apple Store app on their iDevices Read more…

More about Apple, Tech, Apps Software, Mobile, and Ibeacon

Read more : Apple Employs iBeacon to Offer Personalized Shopping in Retail Stores

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