Airbnb’s First Major Ad Campaign Compares Travelers to Birds

The 5-year-old Airbnb is embarking on its first national ad campaign, a $2 million effort that likens vacationers to the ultimate travelers, birds.

The campaign includes a 2-minute version of the film above, which features some 50 birdhouses made by artists and based on actual Airbnb locations. The ad will appear in cinema this month and on the Travel Channel’s Mysteries at the Museum on Dec. 19, according to The New York Times. Banners will also direct consumers to the longer version of the ad above, which runs about 5 minutes. The film shows the artists constructing the birdhouses and then ends with the birds using the accommodations. Read more…

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