Accel Leads $4.5M Series A In Trufa, An SAP HANA Startup Using Predictive Analytics For Opex Efficiency

Accel Partners has led a $4.5 million Series A funding round in Heidelberg, German-based startup Trufa, which is focused on improving enterprises operational efficiency using real-time analytics that tap into SAP-based ERP systems – and displaying the results via easy-to-digest tablet apps. As part of the investment, Bruce Golden, Partner at Accel Partners, will be joining the Trufa board, along with former SAP execs Paul Wahl and Alex Ott. Trufa says it uses HANA in-memory database technology to “analyze unprecedented volumes of operational data” – describing its system an alternative to making operational decisions based on “backwards-looking case studies and intuition”. With its tablet-based interface, called Scoop, and apparently “no need for a specialist staff of data scientists” to crunch the data, Trufa is another startup taking a consumerisation approach to enterprise software – using predictive algorithms to simplify a common but complex and costly enterprise problem of how to optimise opex spend. The startup cites a recent PricewaterhouseCoopers study suggesting global public companies have some $5 trillion in cash locked up in working capital that could be freed up via operational improvements – if better operational decisions were made. Trufa, which developed its software by drawing on ERP and data analytics expertise from “seasoned industry veterans from Lawson, SAP and VMS AG”, says its apps perform analytics of root/cause relationships between operation and financial metrics; allow enterprises to prioritise operational initiatives based on their financial impact; and measure their progress. It adds that its the system can start working after “no more than one week of initial data integration”. Commenting on the funding round in a statement, Golden said: “Trufa is addressing a major industry problem with a solution that can have a tremendous impact on a company’s financial performance. We look forward to working with this world-class team on transforming operational decision-making and building a global software leader.”