One of the most popular news apps for iOS is getting a little more … popular today. Personalized magazine app Zite is updating its app for the iPad and iPhone to highlight its most read and shared items and to provide support for iOS Airdrop.
Zite for iOS 2.5 gives one of the app’s most used sections a big boost. “Popular on Zite” accounts for nearly 14% of all clicks on the iPad app and will not appear as a module section on the iPhone. Popular on Zite is populated by the most read and shared stories on the app.
As Zite normally pushes articles to users based on their predetermined preferences and reading habits, Popular on Zite is a section that provides a little more serendipity to the news app, giving users intriguing content that they might not otherwise come across.
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Posted in Web.
– November 22, 2013
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