We’re in the midst of a Big Data Gold Rush, with VCs throwing cash at anyone and everyone with a Big Data idea. But as Cowen & Co. analyst Peter Goldmacher posits, the Big Data financial opportunity has three phases, with Big Data users, not vendors, standing to make the most money in Big Data’s third and final phase.
Big Data’s Awkward Teenage Phase
Despite the hoopla around Big Data, the reality is that we’re still in the early innings. In fact, as Goldmacher argues, we’re actually in the third round of the draft. Not only are enterprises still trying to figure out how to make use of their data, but when they do chart their strategies they tend to earn $.50 on their Big Data investment dollars.
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