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What Makes Some Fandoms More Successful Than Others?

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From an outsider’s perspective, fandom is a fickle beast. It’s sometimes hard to see why the Internet would embrace some movies and TV shows while rejecting others. Why has NCIS inspired more fanfiction than all the Law & Order and CSI franchises combined? Why is Tumblr full of people discussing the tiniest details of Teen Wolf and Supernatural, while True Blood’s presence is practically nonexistent?

Why do some things totally fail to engage a fandom audience?

Two months ago, Marvel’s Agents of S.H.I.E.L.D. was the most hotly anticipated geek show of the year. Now, six weeks into the first season, we’re starting to see an influx of articles with titles like “What’s W.R.O.N.G. with ‘Marvel’s Agents of S.H.I.E.L.D.‘?” and “Does the ‘Captain America 2′ Trailer Prove ‘Agents of S.H.I.E.L.D.’ Has Failed?” Meanwhile, fan blogs are talking about how boring it is, making unfavorable comparisons with current surprise hit Sleepy Hollow, and generally complaining and registering their disappointment. Read more…

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