These Are the Most-Shared Ads of 2013

Did you see that Dove ad pop up in your Facebook feed this year? How about the Geico camel one?

The odds are good that you crossed digital paths with at least one of these ads. While views are often seen as the prime metric for viral videos, Unruly, the firm that compiled this year’s list of the most-shared ads, sees shares as a better metric. “Shares are the currency of social success and for leading brand marketers discovering how to create and distribute highly shareable content repeatedly and at scale is now at the top of their wish list,” Unruly U.S. President Richard Kosinski said in a statement Read more…

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