Surprise! Apple Maps Is a Hit, Google Maps Loses Ground

You probably remember the Apple Maps memes that exploded across the Internet when the app was first released as part of iOS6 in September 2012. They were legion: Columbus discovered America because he was looking for India on Apple Maps. Luke Skywalker turned off his targeting computer while attacking the Death Star because it was using Apple Maps. Heard who the Apple Maps development team was? The cast of Lost

Well, now it looks like Apple is having the last laugh. The Google Maps mobile apps, on both iOS and Android, were used by 81 million people in September 2012. By September 2013, according to ComScore, that number had fallen to 58.7 million. In just one year, Apple Maps has gained 35 million regular users Read more…

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