Qualcomm may not seem like a company that would make a big splash in the smartwatch Arm Race. After all, Qualcomm has long been known to make the pieces that go inside people’s gadgets, not the gadgets themselves. Its Snapdragon computer processors have hit almost every major smartphone released in 2013, for instance. But it is Qualcomm’s technical prowess and research-driven approach that gives its smartwatch—the Qualcomm Toq—a unique approach that makes it worth a look.
The Toq is a $350 smartwatch that will be available to consumers on Cyber Monday—December 2. It can work in conjunction with many Android smartphones to deliver notifications, take phone calls and run a variety of apps. It uses an always-on display that uses a low-power technology to bring crisp images to the Toq’s screen. As smartwatches go, it is one of the more advanced in an device category that is still nascent.
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