Pinterest is today, at long last, finally releasing its first set of APIs for developers, which will let third party sites embed Pinterest pins, and make it easier to post content into Pinterest itself. First partners for the service are a list of big brands and retailers – Zappos, Walmart, Disney, Nestle, Random House, Hearst – underscoring how the site is ramping up for revenue generation with advertising and cross-marketing.
The move comes after months (even years) of hints about when these would be coming out, with the company yesterday making its closest comments yet to those APIs.
“We’re releasing documentation for multiple APIs that will roll out to partners over the coming weeks,” the company notes in its blog. These will include Top Pins API (showcase top clicked pins / top re-pins, launching on partner sites today); Domain search (surface trending results for keywords such as “Men’s Boots”, “Thanksgiving recipes”, or “Fashion Week”); Most Recent (bring a stream of your latest pins to your site); and Related Pins (suggest other pins people may like based on the item or content they’re viewing).
More will be getting added, the company says.
Pinterest notes that what this will mean is that users can now pin directly from these sites, “so there’s no need to interrupt your shopping, reading, or browsing.”
More to come.
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