For retailing, the key change produced by the Internet is that shopping online spared consumers the economic costs (in time, grief and gas money) of visiting a store and locating a product. This has been called the “death of distance.” When even isolated individuals can buy anything from a global marketplace, physical location does not confer any commercial advantage, and online merchants might be expected to win every battle.
But an emerging body of economic research shows that there is no independent “online world.” Physical context matters to e-commerce. It shapes our choices and tastes, and it strongly determines what we buy online. With the rise of mobile computing, these local effects matter even more. Read more…
More about Mobile, Internet, Online Shopping, Business, and Consumers
Read more : Physical Location Still a Factor in Online-Shopping Decisions
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