Fashion brand Kate Spade is getting around the old dilemma of creating click-through merchandising opportunities on online video in a new way: a carousel of clickable goods runs underneath the video.
The ad unit, which was created using HTML5 on Google’s Lightbox ad formats, will run across Google’s Display Network. You can view it in full effect here; the version above is a stripped-down version available on YouTube. The ad features a rolling display of clickable items from the video, and clicking on each directs you to the brand’s site, where you can make a purchase.
More about Google, Ads, Shopping, Kate Spade, and Business
Read more : Like What You See? Kate Spade Video Ad Designed for Instant Shopping
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