Nothing rings in the holiday season like men in boxers thrusting to the tune of “Jingle Bells.” Kmart unveiled its latest Christmas ad on Monday and it’s quite a sight for the eyes.
The 1:00 spot features six men seemingly dressed in suits as they play bells behind a table. But when the table and bells are whisked away, they appear in Joe Boxers — Kmart’s branded collection — and find a new way to keep the song going.
It’s a simple concept, but you’ll have to watch it in full (above) to appreciate the full effect.
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