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iPad Air Already 5 Times More Popular Than iPad 4

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Apple’s iPad Air is off to a flying start. New data from mobile-app analytics firm Fiksu suggests that early adoption of the tablet is around five times higher than it was when the fourth-generation iPad launched last year.

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Fiksu tracks this data by seeing how many iOS devices are using its client apps on an hourly basis, and it found that iPad Air usage (0.75% of Fiksu apps) was roughly five times higher than that of the iPad 4 (0.14%) three days after launch. The figure was also almost four times higher than it was for the original iPad mini (0.21%).

It is worth noting, however, that this is no sure sign of strong iPad Air sales and that last year’s iPad 4 figure may have been hampered by a staggered release. At the time, Apple launched the Wi-Fi only models first before unleashing the cellular versions at least two weeks later. Read more…

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