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Internet Explorer Has a New Anime Heroine

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Microsoft’s new anime ad is the latest creative response to one of the biggest marketing challenges in tech: rebranding Internet Explorer.

The browser, often the butt of jokes among would-be technorati despite its overwhelming global popularity, is presented as a bulwark against all kinds of Internet bad guys. You don’t need a degree in English Lit to grasp the symbolism here as the young heroine grabs a shield with a monogrammed “I” and is transformed into a warrior. The protagonist is, in fact, Inori Aizawa, the “official mascot of the Internet Explorer,” according to her Facebook Page

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