Virginia Democratic gubernatorial candidate Terry McAuliffe was at the forefront of data-driven campaigns about a decade ago, when, as the chairman of the Democratic National Committee, he spearheaded the creation of a database full of 170 million potential Democratic voters nationwide.
Now he finds himself in the same spot. This time, he’s the first candidate in a statewide election to scale President Barack Obama‘s wildly successful digital 2012 campaign in an effort to energize potential supporters in a state where strikingly low voter turnout in years following presidential elections has not helped Democrats at all. Read more…
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Read more : In Virginia, McAuliffe Crawls Personal Data to Win Undecided Votes
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