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In-Store Advertising Will Soon Look You Straight in the Eye

Tesco

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The next time you’re waiting to pay at Tesco, the ads you’re watching may be watching you back. Britain’s biggest retailer is rolling out screens with built-in cameras at its gas stations that can identify people by their gender and approximate age, and customize ads based on who is watching.

The ads will come from U.K. digital media company Amscreen, which uses face-tracking technology from French firm Quividi to identify key traits in individuals and relay information back to marketers in real time. The system also measures how long people pay attention to the ads, which could theoretically let companies tweak their ads to make them more effective, much as online advertisers do with Google AdWords. Read more…

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