How to Lower Your Site’s Bounce Rate

On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on site to cost per engagement, and it’s easy to become paralyzed by the inundation of data. But bounce rate is one metric savvy marketers can’t afford to ignore, as it measures how effectively your brand is resonating with visitors

By definition, bounce rate is the percentage of site visitors who leave after visiting one page. Why would these users “bounce”? It’s probably an indication that your site isn’t providing the information the user seeks, the site could be taking too long to load or hard to navigate, or perhaps there’s some larger disconnect between your site and your users. The simple metric is a general way to gauge the efficacy of your site Read more…

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