It’s a new era for bookworms. With e-readers and audiobooks gaining popularity, many brick-and-mortar bookstores are unable to survive the competition: Just four years after the introduction of the Kindle, 40-year-old bookstore giant Borders filed for bankruptcy.
Strand Books is the sole survivor of “book row,” a section of New York City’s 4th Avenue that once housed nearly 50 bookstores. So how has Strand (founded in 1927) managed to stay afloat — and thrive — in a world of podcasts and ebooks? The answer is simple: By embracing social.
With a “customer-first” attitude, Strand utilizes Twitter, YouTube, Instagram and more to power lively conversations with loyal fans and followers. Even though the Strand team admits that not all of its 25,000+ Facebook fans or nearly 31,000 Twitter followers may convert to actual paying customers, the value of such a huge social following is not lost on the successful bookstore. Engagement, peer interactions and conversations unite “Friends of the Strand” in a vivacious online community. Read more…
More about Social Media, Business, Small Business, Mashable Videos, and Supported
Read more : For This Iconic Bookstore, Digital Isn’t Just a Footnote
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.