Most Apple fans have become familiar with the company’s design chief, Jony Ive, through its promotional videos showing off the latest iPhone or iPad. But in a recently posted video presentation from Sotheby’s, viewers are treated to a rare instance in which Ive talks about design innovation without any mention of Apple
The video (embedded above) offers an early preview of an upcoming event during which items designed by Ive and industrial designer Marc Newson will be auctioned off for charity
Jony Ive’s special Edition red Mac Pro, expected to sell for between $40,000 and $60,000. Read more…
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Read more : Apple’s Jony Ive Talks Design Innovation in Rare Video
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