10 Things You Didn’t Know About Apple Design Chief Jony Ive

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Jony Ive has a love for fast cars, but in the early 2000s, that hobby almost killed him.

After a string of early successes as Apple’s design chief, Ive bought an Aston Martin D89, only to get into a car accident one month later with a member of his design team, which nearly killed them both. Apple’s reaction to the event was to give Ive a “big pay raise.” Apparently, the car crash served as a wake-up call about just how valuable Ive was to the company

That is one of several new details about the secretive Apple designer found in Jony Ive: The Genius Behind Apple’s Greatest Products, a forthcoming book from Leander Kahney, based on research and interviews with former Apple designers and execs. The unofficial biography sheds some light on Ive’s upbringing, design inspirations and occasional clashes with execs at Apple. Read more…

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