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ZTE Using Android and the NBA to Crack U.S. Smartphone Market

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Although China’s ZTE has held a presence in the United States for years, the brand is still relatively unknown to most American consumers. But with ascendant China continuing to build tech credibility on the world stage, the company believes that now is the time to emerge from obscurity in North America with a new push fronted by two new smartphones.

First unveiled at this year’s CES conference in January, ZTE’s Grand S and Nubia 5 Android-based smartphones offered an impressive look at what the company has planned for its U.S. competition. The Grand S particularly garnered attention for its ultra-thin form factor. Read more…

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Read more : ZTE Using Android and the NBA to Crack U.S. Smartphone Market

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