Yahoo To Launch Consumer Tech Site With Help Of New York Times’ David Pogue

Yahoo is planning to launch a consumer tech website with the help of long-time NYT columnist David Pogue.

The news comes by way of Brian Stelter, another NYT writer, who reports via Twitter that Pogue announced his new plans in an internal memo at the New York Times.

Longtime NYT columnist David @Pogue “is leaving to help launch a consumer-tech site at Yahoo,” per an internal memo.

— Brian Stelter (@brianstelter) October 21, 2013

David Pogue has also confirmed the plans on his own Twitter, posting that he will be leaving the NYT for Yahoo after 13 years of tech journalism.

Here’s the tweet:

Yes, it’s true: After 13 years, I’m leaving the NY Times to start a new tech site (and much more) at Yahoo. http://t.co/bvDDoMCR5g

— David Pogue (@Pogue) October 21, 2013

So about this consumer tech site… What should we expect? For now, details are incredibly scarce. However, Pogue’s blog post on the matter does drop a few hints.

Actually, “site” doesn’t even cover it. I’ll be writing columns and blog posts each week, of course, and making my goofy videos. But my team and I have much bigger plans, too, for all kinds of online and real-world creations.

Marissa Mayer, Yahoo CEO, has also posted a blog post on the company’s official Tumblr welcoming Pogue to the company. Here’s what she has to say about the addition:

David will lead a major expansion of consumer tech coverage on Yahoo and will publish columns, blog posts and video stories that demystify the gadgets, apps and technology that powers our users’ daily lives.

David Pogue has been in the technology industry longer than the smartphone.

He’s written several books, including seven for the For Dummies series as well as his own Missing Manual series, and has been on a number of television programs including his own series “It’s All Geek To Me” which aired on the Discovery Channel.

This post is being updated as more information becomes available. Please refresh.