Since the launch of Instagram Video in June, media organizations have experimented with 15-second video as a news vehicle. However, there is a clear divide between the strategies of legacy news organizations and newer startups.
Traditional media organizations more often use Instagram Video to promote news content, rather than to break actual news. But startup NowThis News is flipping the social media/PR model upside down by using Instagram Video as its main vehicle to deliver breaking news and featured news briefs.
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