When Wikipedia decided to roll out an aggressive fundraising effort a few years ago, the free encyclopedia came with a remarkably effective battle plan. For the entirety of the campaign, co-founder Jimmy Wales stared visitors down from the top of every page, making you feel guilty every time you viewed an article without paying a dime.
It worked. From 2011 to 2012, Wikipedia’s fundraising arm, the Wikimedia Foundation, pulled in $38.4 million. It was a major increase from the $5 million raised from 2007 to 2008, one that occurred even as editorial involvement with Wikipedia was on the decline. Read more…
More about Wikipedia, Wikimedia, Donations, Jimmy Wales, and Wikimedia Foundation
Read more : Where Do Wikipedia Donations Go? Outgoing Chief Warns of Corruption
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.