What Turns a Meme Into a Viral Sensation?

The Internet churns out viral hits on a daily basis, but there are only a few pictures, videos and GIFs that will go down in meme history

So what turns an average YouTube video or picture on Reddit into a cultural phenomenon like Grumpy Cat and Overly Attached Girlfriend? It requires a special mix of relatability, humor and oddness to take on a life of its own

Mashable Watercooler Editor Annie Colbert spoke with Bloomberg TV on how memes achieve that next level of success that can eventually lead to profitable branding and products

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