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What Apple Didn’t Announce At Today’s iPad Air Event

Apple packed a lot of products into its keynote announcement today. The iPad has a new name, the new MacBook Pro has Intel’s latest processor, the Mac Pro mammoth of a desktop is finally ready and all of Apple’s apps are now free, including the new Mac OS X Mavericks. Apple has set itself up nicely for the holiday shopping season with multiple iPhone, iPad and laptop options.

But here’s what Apple didn’t announce today—i.e., what the rumors got wrong.

Smart Covers For The iPad

Apple took a lot of passive aggressive shots at its competitors in the keynote announcement. Both Google’s Android and Microsoft’s Windows 8 got some sniping from Apple’s executives like CEO Tim Cook and SVP of worldwide marketing Phil Schiller. Yet for all of Apple’s jabbering on stage, one key differentiator for the iPad went missing:

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