Twitter’s Greatest Risk: Losing Your Attention

Twitter released its S-1 document on Thursday, giving potential investors and members of the media their first look at the numbers behind the popular micro-blogging site

As journalists and potential investors flock toward the company’s user figures and reported revenues, it’s easy to overlook another aspect of the S-1 which may pose some food for thought: Twitter’s self-identified risk factors

For Twitter, the biggest risk to the company’s longterm viability seems to be the potential loss of user retention. Twitter has seen substantial user growth over the past few years, going from 167 million monthly actives last September to 218 million at the time of the filing, a growth of more than 30% in the past year. But the fear is that this growth will start to slow, ultimately leading to a plateau Read more…

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