When retailer Dick’s Sporting Goods wanted to find out why consumers were coming into its stores but not buying anything, it tapped Twitter’s firehose.
The same torrent of data has also been used to let supermarket chains assess the demand for barbecue equipment on a coming weekend, figure out where the next factory is going to be built and evaluate the mood of voters in Egypt. While many businesses have profited from using Twitter’s torrent of raw data, the biggest beneficiary is probably Twitter itself, which has used its data business to promote its primary one — advertising — to the Fortune 1000. Read more…
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Read more : Twitter’s Data Firehose Is Its Secret Weapon Against Facebook
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