Twitter Hires NBC’s Vivian Schiller as Head of News Partnerships

Twitter announced on Thursday that Vivian Schiller, the chief digital officer at NBC News, will join the company in a newly created head of news partnerships position beginning in 2014

Twitter announced the news from one of the company’s Twitter feeds, @TwitterForNews, and Schiller also tweeted about her upcoming job switch. Schiller brings an extensive news background with her to the microblogging site, having spent time in senior management positions at NPR, the New York Times and CNN over the past 12 years

Schiller’s role with Twitter will be broad, according to sources familiar with the situation. She will serve as an intermediary between the social network and the numerous media outlets it works with daily, and she will also provide journalists’ feedback to Twitter so it can build the service around the needs and wants of the media industry. Schiller’s television background should come into play in helping Twitter increase involvement in real-time news broadcasts during events like Presidential debates. Read more…

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