Skip to content


This Scoop Shop’s Secret Sauce? Social Marketing

Big-gay-ice-cream

Feed-twFeed-fb

Doug Quint and his partner Bryan Petroff started Big Gay Ice Cream Truck back in the summer of 2009, when food trucks entered the zeitgeist. It was a standard soft serve truck, but it had flair — a rainbow logo, imaginative toppings, irreverent owners and a handy tool called Twitter. Quint tweeted the truck’s location, as well as random musings about Golden Girls, and his sassy tweeting style quickly earned a legion of fans, from New York foodies and hot summer tourists to celebrity chef Anthony Bourdain and Oscar-winning actor Susan Sarandon. These fans come to the shop for sundaes, cones, floats and shakes, with names like Bea Arthur and Salty Pimp. Read more…

More about Social Media, Social Marketing, Business, Marketing, and Small Business


Read more : This Scoop Shop’s Secret Sauce? Social Marketing

Posted in Business, Social Media, Web.

Tagged with , , , , , , , , .


0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.



Some HTML is OK

or, reply to this post via trackback.