The iPad Mini’s First Year: Too Much of a Good Thing

Shortly after Apple unveiled the iPad mini at an event last October, CEO Tim Cook was asked whether he thought the new device would outsell the larger, more expensive iPad and what that might mean for Apple’s revenues. In typical Cook fashion, he danced around the question.

“We’ve learned over the years not to worry about cannibalization of our own products,” Cook said during an earnings call. “It’s much better for us to do that than somebody else to do it.”

Nearly a year later, independent studies suggest that the iPad mini has sold as much or more than the fourth generation iPad released at the same time. The most recent reports from Gartner and ABI Research both found that the iPad mini accounted for about 60% of total quarterly iPad shipments. Likewise, data provided to Mashable by Localytics, an app analytics company, found that the iPad mini now accounts for 17% of all iPads in use, almost exactly as much as the fourth generation iPad. (Apple does not break down sales numbers by model.) Read more…

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