ReadWriteBuilders is a series of interviews with developers, designers and other architects of the programmable future.
Coming up with an idea for a new app is often the easy part. Actually coding and debugging it is more of a challenge—and then tying it into “backend” cloud services that offer storage, notifications and integration with social networks can just plain be a real slog.
Which is where services like Parse come in. The “backend as a service” startup, which Facebook acquired in April, aims to make it easy for developers to build great apps that run across multiple platforms such as iOS and Android.
In a sense, Parse and its rivals
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