SoundCloud Now Reaches 250 Million Visitors In Its Quest To Become The Audio Platform Of The Web

Today at Disrupt Europe, SoundCloud co-founder and CEO Alexander Ljung took the stage to share two new updates and share his thoughts on the music industry, music startups and more. Back in July, SoundCloud announced that it has reached 200 million active listeners (monthly active users). But since then, the startup has grown substantially as it now reports 250 million listeners.

In addition to that, SoundCloud now integrates with Instagram to allow you to your photos as album art. More on that here.

“We’ve had a really good year, we’ve been growing very fast – we are the audio platform of the web,” Ljung said. “In any given hour, we’ll reach nearly every country in the entire world,” he continued. Earlier this year, the company introduced a totally revamped premium subscription. It is certainly the key element that helped boost SoundCloud’s growth.

“The big thing when we made that change is that we went from four different account levels with a fairly wide range of pricing to two different levels with a smaller range,” Ljung said. “[Subscription numbers] are pretty much exactly on our forecast. When you have multiple options, you get more leverage and tiers to tweak with. But we wanted to simplify it because we are focused on growth and engagement, not so much on revenue.”