Personalized Video Ad Company SundaySky Raises $20M Round Led By Comcast Ventures

SundaySky, a company promising to deliver video ads that are customized and updated for each viewer, has raised $20 million in Series C funding.

The round was led by Comcast Ventures, with participation from new investors Liberty Global Ventures and Vintage Investment Partners, as well as existing backers Carmel Ventures, Globespan Capital Partners, and Norwest Venture Partners. Comcast Ventures managing director Andrew Cleland will be joining SundaySky’s board of directors.

A spokesperson told me that Comcast (along with other telecom companies) is a SundaySky customer — however, they emphasized that since the investment comes from the company’s venture arm, it’s financial, not strategic.

SundaySky has now raised a total of $40 million in funding.

The company refers to its main offering as Smart Video — videos that combine branded content created ahead of time by SundaySky with data such as personalized account information and up-to-date product pricing. The company says it can support the creation of hundreds of thousands of Smart Videos each day, with each video generated in a few seconds. The platform also tracks the performance of each video and tries to improve the campaign based on that data. (Other personalized video companies include Eyeview, which recently raised an $8.1 million Series C.)

Customers include AT&T, Office Depot, and Allstate — you can see a gallery of SundaySky videos here.

SmartVideo says it has delivered 140 million views since it launched at the end of October. The company declined to share specific revenue numbers, but it did say that revenue tripled in 2012 and that it expects revenue to grow a similar amount this year.